Grew Revenue 10% by Shipping Handheld POS Ahead of Schedule
Rebuilt the order entry flow for a full IoT suite across POS, Kiosk, and Kitchen Displays.
5,000+ locations · 2M+ users
Turned a CEO's AI Vision Into a Shippable Product
Took an ambitious agent concept and scoped the increment partners could buy today — a marketing tool built on the same AI backbone.
Strategy → Ship · Marketing tool live
+40% Partner Utilization — Mobile Design Overhaul
Redesigned for usability and workflow clarity across new markets.
+40% partner utilization
3 Products. 1 Menu System. No Duplicate Work.
End-to-end menu management for merchants on iOS, Android, and web.
3 new product experiences
Designed Deflection-First Alerts at Google Scale
Multi-account notification affordances for the Ads Help Center redesign.
PM-selected special projectBefore
68
pages. Every one styled differently. No hierarchy. No system.
After
1
system. Simplified. Consistent. Clear primary action on every page.
Audited Every AI-Built Page Across a 5,000-Partner Platform
The AI built it fast. I reviewed every page, simplified the chaos, and made it actually coherent.
5,000+ merchant partners · +40% utilization
Pulled Dozens of Businesses Off a Competitor
Studied the leading competitor until we could build something better. Then watched dozens of their customers switch.
Dozens of migrations · 0% commission
Built AI Chat to Stop Issues Before They Escalate
Top-of-funnel ML tool designed to anticipate and deflect user issues before escalation.
AI Help Center initiativeDrove Roast Errors to 0% with Icon + Motion Design
Data visualization and interaction design for commercial roast profiling across multiple devices.
6 products · web · mobile · nativeEnd-to-End Onboarding. $70K Machine. 6 Products.
Designed the complete onboarding experience for commercial coffee roasters adopting Bellwether's electric roaster.
Cross-platform · Web + iOS + Native
